Archive for March, 2019


Class 5: From Hammer to Pixel

March 14, 2019

Since our last class the first assessment has been completed and feedback posted to Brightspace for everyone who submitted. John reminded you to read both elements of the feedback carefully: your level for each criterion on the rubric and the general comment. If anyone would like individual feedback a tutorial can be arranged in SL.

We then had an interesting discussion on the value of Marshall McLuhan’s thinking for today’s society. John encouraged you to use voice rather than text so that you start getting some experience of speaking virtually. This is good practice for delivering the presentation of the Team Project and also allows for a quicker response and more dynamic interaction. However, it emerged that not everyone was in a position to use voice. Some of you were in a cafe, another didn’t have a functioning mic and others just didn’t want to! So we proceeded with a combination of talk and text.

The discussion began by considering the impact of different media on society. The shift from an oral to written culture, McLuhan suggested, had a very particular impact on people that was only beginning to be recognised in his era. He was interested in the impact resulting from the change to a visual culture. He argued that literacy as a form of awareness is objective. It supports the ability to stand back and observe situations objectively. The, at that time, new medium of television was introducing a visual awareness, one that is subjective, because it is so involving.

We tried to review the impact that the last 40 or so years of television has had on society, particularly in light of the emergence of the web and access-on-demand. This change from a mass medium that saw audiences numbered in the millions consuming the same programme at the same time to asynchronous viewing must surely impact on our awareness. The emergence of the ‘echo-chamber’ effect, where social media insulates us in a bubble of our peers seems to have made society vulnerable to detrimental manipulation as seen in the election of Trump and the result of the Brexit referendum.

We noticed how difficult it can be not to end up making value judgements and the impossibility of predicting how individuals and society will react. Referring to McLuhan’s concern that 20th century man was shuffling towards the 21st century in the shackles of the 19th century, we concluded that awareness is a key ability we need to nurture. By attempting to remain aware of the impact that technology is having on us we can at least minimise a blinkered descent into the unknown.


Team Project – Future Work

March 3, 2019

This photograph was taken from lunar orbit by astronaut Bill Anders in 1968, during the Apollo 8 mission. Nature photographer Galen Rowell declared it “the most influential environmental photograph ever taken”.

The World Economic Forum report on The Future of Jobs 2018 provides a comprehensive analysis of trends on an industry-specific and country-specific basis. In the section on Strategic Drivers of New Business Models it concludes that the unfolding of the Fourth Industrial Revolution is resulting in a variety of new and emerging jobs while the more traditional job roles are declining. But, there is some good news for you as the Economist reported in 2016 that people working in creative fields are less susceptible to automation in Automation and Anxiety.

Taking a more holistic perspective raises deeper concerns for the future of not just work, but the entire ecosystem of society. French philosopher Bernard Stiegler suggests that the world is heading rapidly towards a dead end thanks to the consumerist model. Speaking in London in 2018 he argued that a radically new approach to shaping our society is required. Rather than allowing capital and technology to dictate we need to bring epistemological, technological, artistic, judicial, social and economic questions together in order to shape the future.

In 1992 the Union of Concerned Scientists issued a Warning to Humanity suggesting that vast human misery would ensue if we did not change how we are impacting the planet. They ‘feared that humanity was pushing Earth’s ecosystems beyond their capacities to support the web of life.’ Last year the warning was updated when 15,000 scientists from around the world published World Scientists’ Warning to Humanity: A Second Notice.

This is a real challenge to you, individually and collectively, as you consider your emergence into society from college. For this project you are asked to consider how you might address the problems facing society while earning a living and living your lives. Do you accept the premise of the World Scientists? Can you see ways in which it is possible to work for a more sustainable engagement with our planet?

You will work on this project in your groups to present your findings in an entertaining, informative and lively manner using whatever medium and format you wish as long as it can be stored for later review (e.g. a talk, short film, narration+visuals). Each team will also present its project live in Second Life. The presentation should be no shorter than five minutes and no longer than ten minutes. You are encouraged to use visual, audio or any other aids to support the presentation during which each member of the team must take part.

Each participant must also describe the progress of the project in a weekly blog post with particular emphasis on your own contribution to the project. (What are you bringing to the group and how does it fit into the team’s work?) Discuss the details of the project and also the issues that arise in working collaboratively online. How easy is it meet up virtually and plan the project? What difficulties arise in development? How easy or difficult is communication? What particular problems arise and how do you deal with them? Focus on the experience rather than writing a ‘correct’ post or having an answer for every difficulty.

For full details on the Team Project specifications and the assessment criteria see the Assessment Unit in the Brightspace VLE.

Important note: If you use images or sound be mindful of copyright, particularly as presentations will be posted to the module blog.

Presentations should be no less than 5 minutes and no more than 10 minutes in duration.

Your presentation can be made in the TU Dublin campus or any appropriate venue in Second Life selected by the group. Presentations will be delivered in the last class at the end of the semester.

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