Archive for March, 2014


Class 7: Informal discussion

March 28, 2014


This week is Spring Break for students of the University of Akron so attendance at class was optional. Although only three participants were in a position to attend there was representation from each of the Project Groups. We talked about the progress each group was making and answered some general questions.

One important piece of advice was for participants to ensure their presentation was directed to those who will be attending in Second Life. In other words, while it was appropriate to introduce a range of media into the presentation it should be remembered that this is a live virtual performance. So, it would not be a good idea for a group to simply prepare a video for showing on the day.

It was agreed that Akron Island is the most appropriate location for the presentations as participants can build there and Dudley Dreamscape indicated that tools such as media players can be made available.


Class 6: Blog Posts and Group Work

March 21, 2014

The IOLE14 participants met on Akron Island this week.

We spent the first part of our class discussing our blogs: what you have done and ways that you can continue to improve them.

Part of the purpose for the blog is for you to report on your progress in the IOLE module, and you have done that.  But there is more to consider when you create your blog posts.

As part of your virtual identity or your personal brand, your blog posts influence the reader.  The writer should want to present their information and thoughts in a professional and thoughtful way.  How can you do that? Dudley Dreamscape and John mentioned a few ways.

First, you can be sure to provide the context for your post.  If you refer to what you did “for class,” let the reader know what class and give them a link to our blog (IOLE).  If the reader happened to find your blog post through a search and the key term showed up in your post, they found you – now let them know where this is coming from.

Second, and similarly, the context comes from something you read or experienced.  When referring to something you read, provide a link to it.  Just as you would in an academic paper with a footnote so the reader can find the original source, you can provide a link to the article, video, or other source that you refer to.  If you visited a place in Second Life, get the SLUrl, the location for the place as well as telling us the name of the place.  If the reader happens to find you because you mentioned a group they are in or a place they are familiar with, it is much better for them to see that others reading your blog are able to find their place (building good relations).

Third, you should do more “reflection” in your blog posts. Describe what you learned and what other people have learned and their experiences then spend some time reflecting on those lessons.  Bring it all into your own writing, a more discursive space – writing your opinions, support for your opinions, and relevance for your opinions.  This is a start to building respect for your opinions and perspectives – building your personal brand so that others want to follow you, read what you have to say.

Remember that there is no right or wrong way to reflect. Your reflections are your thoughts, and while we can all engage with them and you, we cannot fault you.  So don’t be afraid to express your thoughts.

In other words, we want you to think (as students and others should do). Share your thoughts and how they relate to your colleagues thoughts.  Along with your own blog, read the others and provide feedback to them, too.  Build and continue the dialogue.

We then broke into groups and gave feedback to our fearless leaders.

Group work in the cabin

IOLE14 group working in our cabin

Group in photo op

Group taking a photo op

Meeting on the cliff

IOLE14 group meeting on the cliff


The Akron students have “Spring Break” and may not be available.  The instructors (both Akron and DIT) will be available at the regular meeting time for anyone who wants to log into SL.  We can help with your planning for your final project, or provide some help with presentation techniques and tools.

However, we still want some activity from the students.

  1. Read (see below), and
  2. Post on your blog (catch up and continue); reflect on the readings as examples of the use of virtual worlds or in light of our theme “Reality.”


“Technology’s Impact on Disaster Relief,” examples:

Digital Marketing Blog

Hashtag use in social Media Engagement:[Are%20Hashtags%20Actuall


Class 5: Content creation

March 14, 2014

Ham Rambler 1_001CLASS SUMMARY:

Ham Rambler (above) and Sitearm Madonna spoke on the development of content in the online environment. Sitearm covered the following points:

  • Content Creation – what constitutes content, how is it generated?
  • Value – does your content have any value?
  • Sharing your content – making it available, generating an income.
  • Use and protection of online content – copyright and Intellectual Property (IP) issues.
  • Consider your content for the end project.

Ham talked about the use of corporate trademarks in Second Life and the reaction of global brands to seeing themselves appear in the virtual world. The various methodologies for protecting content including copyright, trademark registration and patents were discussed. A question about the copyright of book titles focussed on what might not be protected (see You Thought We Wouldn’t Notice…) The development of digital and online content has led to a new approach to sharing under the Creative Commons system.  Finally, we referred to Bruns’ Consumer – Prosumer – Produser proposition brought about by the web (see last weeks list of activities).

Sitearm Madonna’s slides are available here:
Content creation examples and tips
Creating content inside and outside of Second Life (with an emphasis on team working)
Tips and tools for online virtual collaboration and team working

Some other interesting links from Sitearm:
Soundtracks from the Is One Life Enough Song Contest
YouTube video of the Second Life Build A Robot Contest Winners


1. Read: Content licensing in Virtual Worlds (accessed on 03/14/14) a thoughtful blog post about the legal issues around protecting ‘things’ you create in Second Life. Read the comments also.

2. Read The Laws of Virtual Worlds (accessed on 03/14/14) from the California Law Review 2003 this is an excellent, if highly specialised, review of the legal position of avatars in virtual worlds.


Class 4: Online communities and relationships

March 7, 2014



There were presentations from three guest lecturers in three different locations for this class meeting. The photograph taken at an art installation shows, from left, John O’Connor, Elfay Pinkdot, Inish Karu and Ham Rambler (in his Paddy’s Day leprechaun guise). The session begun with Ham, Mayor of Virtual Dublin, telling the story of how he came to develop the space in Second Life. It started out as an Irish Bar, The Blarney Stone, that built a regular clientele for live music, story telling and general socialising and gradually grew into a replica of the centre of Dublin City. From the elegant arena where Ham delivered his talk the class moved to the Dublin Conference Centre originally built for Dublin Tourism and containing a virtual build of the former church that now hosts the Tourist Information Office. There Inish Karu, a graduate of the module, spoke about her involvement in role play in Second Life and how this led to the development of a community of role playing pirates and many long term friendships.

Finally, Elfay Pinkdot brought the class to an art installation to share her experiences producing and presenting one of the longest running radio programmes in Second Life, Coffee and Pajamas Jazz programme.


  1. Post: a blog entry discussing the importance of regulation, convention and etiquette in online communities.
  2. Watch: ‘From Prosumer to Produser: Understanding User-Led Content Creation‘ (accessed 03/07/14) by Prof Axel Bruns (Creative Industries Faculty at Queensland Institute of Technology) who explains his theory of user-led collaborative content creation.
  3. Read: User Generated Content and Virtual Worlds‘ (accessed 03/07/14) a paper on the legal background to creating content in an online context.
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