Archive for March, 2016


Class 6: Making content

March 10, 2016

A very small class (only two participants) made discussion a little thinner than usual but Stinkylink and Rebeccahellohowru contributed valiantly to ensure a lively(ish) session, which Dudley Dreamscape joined later.

The task of buying clothing and trying to dress your avatars proved less easy than anticipated. Some ended up shirtless with floating objects they were unable to remove, or wearing unexpected items of clothing. However, engaging with the economy of SL gave an insight into the level of engagement by residents. Nevertheless, I get a strong sense that the participants this semester are somewhat bemused by SL and cannot really understand why anybody would choose to spend time in-world by choice. One participant described SL as a chatroom with pictures. I have frequently used the same descriptor and assumed the pictures were a useful addition to communication but, the question now seems to be: do the pictures serve any useful purpose? After all, the visual quality of SL has not seen a step change since its inception in the early 2000s. It remains cartoonish and very crude when compared with similar online worlds created for gaming (World of Warcraft, Call of Duty etc). The most significant issue may well prove to be the mediation by an avatar. Until we can insert ourselves directly into the virtual world the sense of distance may continue to be off-putting to the average person.


Also, it seems that the plethora of communication media such as WhatsApp, Whisper, Yik Yak, Instagram, Tinder and Snapchat that facilitate text, pic and video sharing are becoming integral to social engagement. Online and virtual tools are no longer used primarily to bridge geographic distance but are part of normal everyday interaction. Many of these apps are marketed on the premise of impermanence – claiming that the content is deleted or disappears within a certain timeframe. While this replicates real life conversation giving a sense of anonymity and safety to the user it should be treated with caution.

We also discussed how participants are getting on with their blogs and I gave feedback on the week four assessment reminding you to ensure you are up to date with your posts. The next assessment point is after week eight so you have time to catch up if necessary. This led to a discussion about content creation informed by Axel Bruns’ lecture From Prosumer to Produser that was set for viewing last week. If you missed the class and have not read it please do so before the next class.

Finally, the brief for the group project has been posted to the blog. Please read it and if you have any questions post them to the Facebook group discussion and I will do my best to respond as soon as possible.


  1. Read: What is the Meaning of the Medium is the Message? by Mark Lederman.
  2. Write the sixth post: to your blog reflecting on your own use of online social media.

Group project: 21st Century workplace

March 10, 2016

future workplace

The project is to predict and describe the workplace in 2050. You will need to imagine how you will be working by the middle of the 21st Century. Will people still gather in physical offices or is it more likely that we will stay at home and work online? How will technological developments influence the way in which we work? What kinds of jobs will still need people to meet in a physical location?

Each team will be required to describe an imagined workplace in 2050 in a ten minute presentation in SL. The presentation should be supported with visuals as appropriate and each team member must present part of the project.

The presentation should also discuss the experience of the team members working collaboratively online. Describe the issues that arose during the preparation of the presentation: how easy it was to meet up online? what difficulties arose around clear communication and arriving at agreement? how did you plan? how did you resolve problems?

See page 6 Module assessment for assessment criteria applying to this project.

Project presentations will be made on Thursday 12th May 2016 at 8.00 pm.


Class 5: Personal branding

March 3, 2016

There was a smaller class group this week so, after waiting for the others to turn up we started a discussion on the assignment completed during the week. All of you visited clubs in SL and discovered the peculiarity of DJs, performers and the joy of dancing in this environment. You also discovered that communities form around such regular events, much as they do in real life. Also, as in real life, it may not always be easy to get access to the community – people may not be willing to engage with newbies. We will return to a discussion about communities in a later class. Some of you were unable to animate your avatar to get it to dance and those who did were unable to stop dancing! John gave everyone an object that stops animations by dragging it onto your avatar – a handy device to keep in your inventory.


We decided to visit the Bauhaus Museum in SL for the second part of the class. It is a recreation of the famous early 20th Century school in Weimar Germany presenting information about the staff and students along with an exhibition of Bauhaus work and Bauhaus-inspired work. The spacious venue is also ideal for hosting an impromptu discussion. Although there were other visitors viewing the work it was possible to sit comfortably and discuss the reading material on personal branding.

John reminded the class that the first assessment of the blogs will take place sometime after 12 midnight on Sunday 6th March, so ensure your blog posts are all up to date before the end of the weekend.

John also dispersed cash in the form of L$. Each student received L$300 to facilitate their interaction with the SL economy. Despite the appearance of immense generosity on his part John explained that the exchange value is somewhere in and about US$1. No opportunity to get carried away, therefore. You should also be aware that there is plenty of free stuff available around SL if you go searching. Try experimenting with clothing: how to change outfits (you will find a wardrobe in your inventory folder); accessories such as jewellery and watches; objects such as mugs and glasses, tools etc. You need to spend some time playing in SL so that you get a sense of the possibilities.


  1. Visit: shops in SL and make a purchase using the L$ given to you in the class.
  2. Write the fifth post: to your blog describing your experience of the consumer economy in SL.  
  3. Lecture: From Prosumer to Produser: Understanding User-Led Content Creation by Prof Axel Bruns (Creative Industries Faculty at Queensland Institute of Technology) explains his theory of user-led collaborative content creation.
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