Posts Tagged ‘#iole14’


New module begins 29th January 2015

September 6, 2014

We are pleased to announce that registration for the Spring 2015 course is now open. The module will begin Thursday, January 29th, 8:00 p.m. Irish Time, and will be taught online in Second Life.

The ‘Is One Life Enough’ professional social media course is a university-level online course taught weekly for 10 sessions held at Dublin Institute of Technology Campus in Second Life and accredited by Dublin Institute of Technology in Ireland. The audience for this course is undergraduates, professionals, and educators seeking university-level training and credit in the use of online tools, such as Second Life, WordPress, Twitter and LinkedIn. Attend class as avatars participants will maintain online journals between sessions. Students will learn to establish and strengthen their online professional presence. You will learn also to work collaboratively, online, to complete team projects selected by the students and presented at module’s end to a collective university and Second Life audience.

Dublin Institute of Technology Students will receive 5 ECTS Credits as part of their current tuition – contact the office of Dean John O’Connor or your School for details.
Second Life Students receive DIT Accredited Professional Continuing Education Credit for a part-time tuition fee (99 Euro or equivalent in L$/US$) – contact Dublin In SL Registrar Sitearm Madonna
University of Akron Students may receive UOA College Credit as part of their current tuition – contact the office of Dr. Dudley B. Turner.

Inquiries: James Neville (‘Sitearm Madonna’ in SL)

Module History

In 2009, the ‘Is One Life Enough’ module was founded for Dublin Institute of Technology DIT students by (then) Head of School, John O’Connor (‘Acuppa Tae’ in SL), and eLearning Development Officer, Claudia Igbrude (‘Locks Aichi’ in SL).

In 2010, IOLE received the ‘Jennifer Burke Innovation in Teaching and Learning Award’ from the Irish Learning Technology Association and Dublin City University. Also in 2010, module eligibility was expanded to the greater Second Life Community via collaboration with Dublin Virtually Live Owner, John Mahon (‘Ham Rambler’ in SL).

In 2012, IOLE received the ‘Further and Higher Education Innovation Award’ from Learning Without Frontiers (London, UK). Also in 2012, Dr. Dudley Turner (ìDudley Dreamscapeî in SL) graduated from the Autumn 2012 module as a Second Life Student.

In 2014, module eligibility was further expanded to University of Akron students via collaboration with Dr. Turner.

Organization History

Dublin Institute of Technology is the largest provider of third level education in Ireland with degree awarding power and is on track to be Ireland’s first nationally accredited technological university.

Dublin in Second Life is a recreation of Dublin City online, celebrating the music, art, education, culture, and enterprise of Ireland and is a premier member of the broad Second Life Community, recognized by both Residents and Linden Lab Top Management.

University of Akron is one of America’s strongest public universities, focused on innovation, entrepreneurship and economic growth.


John O’Connor is a Director of Dublin Institute of Technology (DIT) in Dublin, Ireland, and Dean of the College of Arts and Tourism. His work includes sitting on the Senior Leadership Team of DIT, teaching the award winning module, ‘Virtual Environments: Is one life enough?’ and promoting Dublin as a creative city and thriving economic hub. His academic interests include: access to education for isolated communities; the use of technology to support learning; typography; and development of the professional design sector in Ireland.

Dr. Dudley B. Turner is Former Interim Dean, College of Creative & Professional Arts, University of Akron (UOA) in Akron, Ohio, USA. He teaches communication, persuasion, and professional speaking. Dr. Turner is a champion of the use of virtual world communication technologies such as Second Life. He is the 2014 winner of the prestigious Ohio’s Innovative Teacher Award from the Ohio Communication Association.


Class 12: Reality

May 2, 2014

The three student groups gave their presentations in this class and it was evident that all had given great thought to the content and serious effort to the production.

Tutor Locks Aichi.

Tutor Locks Aichi.

Student group

After the final project was presented all students gathered to answer questions from the judging panel and hear their comments.

The students were divided into three groups with each one comprising Akron and DIT participants.

The students were divided into three groups with each one comprising Akron and DIT participants.

The third group presented first.

The third group presented first…

Group 2

…followed by the second group…

Group 1

…with the first group completing the agenda.



Classes 10 and 11: Project work

April 24, 2014


The final two classes were given over to project work. In class 10 we had feedback from each group on how they were approaching their projects and collaborative online engagement.

For class 11 each group went to a different part of Akron Island to work on their projects and the lecturers visited each group to get feedback and offer advice.


Class 9: Project work

April 11, 2014

SL class discussion_001CLASS SUMMARY:

The class commenced with a discussion arising from the reading material given last week. The effects of careless or thoughtless tweets posted by individuals who would have been expected to know better (for the most part) were reviewed. The ease of posting a tweet without thinking of the result and the subsequent impact on your career, family and friends was considered – along with the unwitting exposure of privately held views that may be unacceptable in society. The conversation also ranged into the area of privacy and how the appearance of openness may be simply an appearance – with consequent behavioural changes. In other words, people still require privacy – they simply guard it in different ways. The conventions around the use of social media continue to develop in line with these challenges. Social networks that prioritise privacy are now becoming popular and may well find that they can charge a premium for this value.

The second part of the class consisted of an update on progress in the group projects. All teams reported on the theme, communication between team members and development status. Good work on all fronts.



Class 8: Presenting yourself online

April 4, 2014



Sitearm Madonna (left, with John O’Connor and Dudley Dreamscape) joined the class again this week to share knowledge and experience of presenting online. The accompanying slide show Presentation Tips for Virtual Collaboration Projects is worth reviewing again.

A question-and-answer session segued to a broader discussion on the use of social networks arising from the reading material set the week before last. The lively session was conducted through voice and text chat and ranged from the different social mores of twitter, Facebook, LinkedIn and other platforms to the power relationship between the boss/workers students/teachers.


  1. Post an entry to your blog describing progress on your group project. Be sure to write about your own particular contribution, how you are finding online communication, what is working well and what is not.
  2. Read Justine Sacco, PR executive fired over racist tweet, ‘ashamed’
  3. Read Police chief insists teens say ‘appalling things’ on Twitter
  4. Read Dr Phil deletes controversial tweet

Class 6: Blog Posts and Group Work

March 21, 2014

The IOLE14 participants met on Akron Island this week.

We spent the first part of our class discussing our blogs: what you have done and ways that you can continue to improve them.

Part of the purpose for the blog is for you to report on your progress in the IOLE module, and you have done that.  But there is more to consider when you create your blog posts.

As part of your virtual identity or your personal brand, your blog posts influence the reader.  The writer should want to present their information and thoughts in a professional and thoughtful way.  How can you do that? Dudley Dreamscape and John mentioned a few ways.

First, you can be sure to provide the context for your post.  If you refer to what you did “for class,” let the reader know what class and give them a link to our blog (IOLE).  If the reader happened to find your blog post through a search and the key term showed up in your post, they found you – now let them know where this is coming from.

Second, and similarly, the context comes from something you read or experienced.  When referring to something you read, provide a link to it.  Just as you would in an academic paper with a footnote so the reader can find the original source, you can provide a link to the article, video, or other source that you refer to.  If you visited a place in Second Life, get the SLUrl, the location for the place as well as telling us the name of the place.  If the reader happens to find you because you mentioned a group they are in or a place they are familiar with, it is much better for them to see that others reading your blog are able to find their place (building good relations).

Third, you should do more “reflection” in your blog posts. Describe what you learned and what other people have learned and their experiences then spend some time reflecting on those lessons.  Bring it all into your own writing, a more discursive space – writing your opinions, support for your opinions, and relevance for your opinions.  This is a start to building respect for your opinions and perspectives – building your personal brand so that others want to follow you, read what you have to say.

Remember that there is no right or wrong way to reflect. Your reflections are your thoughts, and while we can all engage with them and you, we cannot fault you.  So don’t be afraid to express your thoughts.

In other words, we want you to think (as students and others should do). Share your thoughts and how they relate to your colleagues thoughts.  Along with your own blog, read the others and provide feedback to them, too.  Build and continue the dialogue.

We then broke into groups and gave feedback to our fearless leaders.

Group work in the cabin

IOLE14 group working in our cabin

Group in photo op

Group taking a photo op

Meeting on the cliff

IOLE14 group meeting on the cliff


The Akron students have “Spring Break” and may not be available.  The instructors (both Akron and DIT) will be available at the regular meeting time for anyone who wants to log into SL.  We can help with your planning for your final project, or provide some help with presentation techniques and tools.

However, we still want some activity from the students.

  1. Read (see below), and
  2. Post on your blog (catch up and continue); reflect on the readings as examples of the use of virtual worlds or in light of our theme “Reality.”


“Technology’s Impact on Disaster Relief,” examples:

Digital Marketing Blog

Hashtag use in social Media Engagement:[Are%20Hashtags%20Actuall


Class 5: Content creation

March 14, 2014

Ham Rambler 1_001CLASS SUMMARY:

Ham Rambler (above) and Sitearm Madonna spoke on the development of content in the online environment. Sitearm covered the following points:

  • Content Creation – what constitutes content, how is it generated?
  • Value – does your content have any value?
  • Sharing your content – making it available, generating an income.
  • Use and protection of online content – copyright and Intellectual Property (IP) issues.
  • Consider your content for the end project.

Ham talked about the use of corporate trademarks in Second Life and the reaction of global brands to seeing themselves appear in the virtual world. The various methodologies for protecting content including copyright, trademark registration and patents were discussed. A question about the copyright of book titles focussed on what might not be protected (see You Thought We Wouldn’t Notice…) The development of digital and online content has led to a new approach to sharing under the Creative Commons system.  Finally, we referred to Bruns’ Consumer – Prosumer – Produser proposition brought about by the web (see last weeks list of activities).

Sitearm Madonna’s slides are available here:
Content creation examples and tips
Creating content inside and outside of Second Life (with an emphasis on team working)
Tips and tools for online virtual collaboration and team working

Some other interesting links from Sitearm:
Soundtracks from the Is One Life Enough Song Contest
YouTube video of the Second Life Build A Robot Contest Winners


1. Read: Content licensing in Virtual Worlds (accessed on 03/14/14) a thoughtful blog post about the legal issues around protecting ‘things’ you create in Second Life. Read the comments also.

2. Read The Laws of Virtual Worlds (accessed on 03/14/14) from the California Law Review 2003 this is an excellent, if highly specialised, review of the legal position of avatars in virtual worlds.


Class 4: Online communities and relationships

March 7, 2014



There were presentations from three guest lecturers in three different locations for this class meeting. The photograph taken at an art installation shows, from left, John O’Connor, Elfay Pinkdot, Inish Karu and Ham Rambler (in his Paddy’s Day leprechaun guise). The session begun with Ham, Mayor of Virtual Dublin, telling the story of how he came to develop the space in Second Life. It started out as an Irish Bar, The Blarney Stone, that built a regular clientele for live music, story telling and general socialising and gradually grew into a replica of the centre of Dublin City. From the elegant arena where Ham delivered his talk the class moved to the Dublin Conference Centre originally built for Dublin Tourism and containing a virtual build of the former church that now hosts the Tourist Information Office. There Inish Karu, a graduate of the module, spoke about her involvement in role play in Second Life and how this led to the development of a community of role playing pirates and many long term friendships.

Finally, Elfay Pinkdot brought the class to an art installation to share her experiences producing and presenting one of the longest running radio programmes in Second Life, Coffee and Pajamas Jazz programme.


  1. Post: a blog entry discussing the importance of regulation, convention and etiquette in online communities.
  2. Watch: ‘From Prosumer to Produser: Understanding User-Led Content Creation‘ (accessed 03/07/14) by Prof Axel Bruns (Creative Industries Faculty at Queensland Institute of Technology) who explains his theory of user-led collaborative content creation.
  3. Read: User Generated Content and Virtual Worlds‘ (accessed 03/07/14) a paper on the legal background to creating content in an online context.

Class 3: Personal branding

February 28, 2014


The reading for this class included an article in Forbes and Chris Brogan’s blog post on personal branding. We discussed the difference between corporate and personal branding and looked more closely at the latter. The importance of distinguishing between the professional and personal when it comes to our online presence was identified and this led to some consideration of the different expectations supported by different platforms. So, for example, LinkedIn is a specifically for professional promotion whereas Facebook is primarily personal, and twitter can be seen in either category.

The bio (or ‘about me’) piece you write is a very important element in establishing your ‘promise’, your possible value to a potential follower. It is a signal to those who may decide whether or not to follow you. But, your identity will really be formed by the content you add and that should reinforce your promise. Just as the corporate brand builds recognition by repetition and consistent delivery on its promise your personal brand will be shaped by your reliability also.


  1. Go: outside your established community/group (eg, this class group) in SL and make contact with at least two people relevant to your interests (artist, gallery owner, musician, shop manager, business owner, educator, builder, etc). Write about the experience in a post to your blog.
  2. Decide: among your group what tools you will use for planning your project (how you will stay in touch and share information, etc.).
  3. Write: the third post on your blog explaining your choice of communication tools and reflect on how the group arrived at the decision.
  4. Read: this article from the Wall Street Journal that looks at what might happen when employees mix their ‘personal’ and ‘professional’ online identities. Your Employee is an Online Celebrity. Now What Do You Do? (accessed on 02/28/14)
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