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Class 5: Content creation

March 14, 2014

Ham Rambler 1_001CLASS SUMMARY:

Ham Rambler (above) and Sitearm Madonna spoke on the development of content in the online environment. Sitearm covered the following points:

  • Content Creation – what constitutes content, how is it generated?
  • Value – does your content have any value?
  • Sharing your content – making it available, generating an income.
  • Use and protection of online content – copyright and Intellectual Property (IP) issues.
  • Consider your content for the end project.

Ham talked about the use of corporate trademarks in Second Life and the reaction of global brands to seeing themselves appear in the virtual world. The various methodologies for protecting content including copyright, trademark registration and patents were discussed. A question about the copyright of book titles focussed on what might not be protected (see You Thought We Wouldn’t Notice…) The development of digital and online content has led to a new approach to sharing under the Creative Commons system.  Finally, we referred to Bruns’ Consumer – Prosumer – Produser proposition brought about by the web (see last weeks list of activities).

Sitearm Madonna’s slides are available here:
Content creation examples and tips
Creating content inside and outside of Second Life (with an emphasis on team working)
Tips and tools for online virtual collaboration and team working

Some other interesting links from Sitearm:
Soundtracks from the Is One Life Enough Song Contest
YouTube video of the Second Life Build A Robot Contest Winners

ACTIVITIES FOR NEXT CLASS:

1. Read: Content licensing in Virtual Worlds (accessed on 03/14/14) a thoughtful blog post about the legal issues around protecting ‘things’ you create in Second Life. Read the comments also.

2. Read The Laws of Virtual Worlds (accessed on 03/14/14) from the California Law Review 2003 this is an excellent, if highly specialised, review of the legal position of avatars in virtual worlds.

One comment

  1. John, Claudia; I can’t tell you how much I appreciate your posting those added links to the IOLE Song Contest and the Build A Robot Contest media. I remember those projects so very fondly!

    Best and Cheers!
    Site : )

    PS; IOLE Students and Alums – those songs are available via Creative Commons as: Copy OK, Attribution MUST, Modify OK, Resale NOT OK… if applicable to current or future projects.



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