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Class 6: Content creation, part two

March 13, 2013

CLASS SUMMARY:

Guest Lecturers Sitearm Madonna and Elfay Pinkdot delivered this week’s class at the Dublin Conference Area.

The aim of this class was to get participants thinking about and using the tools needed for creating the final presentation and what the implications of making your own or using existing ones might be.

Madonna and Pinkdot covered a list of collaborative tools used for making and uploading: videos, audio tracks, images etc, with emphasis on how these funnel into a typical IOLE Formal Presentation including whether to do it inworld or via YouTube.

This list of tutorials to watch BEFORE class was circulated in advance; to save time and give you a chance to absorb the technical aspects of these tools.  *NOTE: some of these tutorials refer to SL viewers that you may not be using, you may need to look on your own viewer to find where the buttons are located – but they will be there!

http://www.youtube.com/watch?v=JcuscQPZ2wg

http://www.youtube.com/watch?v=QBVmFafFatE

http://www.youtube.com/watch?v=2jS9J2ecP0w 

http://www.youtube.com/watch?v=l0O0gr0jIrs

http://www.youtube.com/watch?v=fcy1yje6o6k

There will be time for Q & A during class.

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Class 5: Content creation, part one

March 8, 2013

CLASS SUMMARY:

The class discussion started by talking about Axel Bruns’ concept of the Consumer – Prosumer – Produser as outlined in his online lecture given as reading material last week. We considered what constitutes online content – from text to image – and how it is generated. Sharing content, making it widely available and generating an income from it raised the question of professional versus amateur content creators and this led to considering the nature of ‘value’. What value might our content have? and how can we determine that value?

The fair use of our content by others prompted an example from Locks about the student who discovered a photo of herself she had posted on Facebook was used by Tesco on a line of child’s shirts without her knowledge. Copyright and Intellectual Property (IP) issues were touched on as means of protecting content but the difficulty and cost of enforcement were recognised as issues.

We discussed the project work and asked that a brief progress report be given next week.

ACTIVITIES FOR NEXT WEEK:

  1. Read: the journal article User-Generated Content & Virtual Worlds by Greg Lastowka. Written in 2008 it nevertheless identifies some key legal issues for those creating content in online virtual worlds.
  2. Read: this thoughtful blog post about the legal issues around protecting ‘things’ you create in SL. Read the comments also. Content and Licensing in Virtual Worlds.
  3. Write: the fifth post to your blog on content creation.
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Class 4: Online communities and relationships

February 28, 2013

ADVANCE INFORMATION FROM ELFAY PINKDOT:

12:00 SLT/20:00 GMT: Class will begin at the regular DIT classroom in Virtual Dublin for about 45 minutes.

Then a brief presentation from Elfay Pinkdot from 12:45 to 13:00. You can find her website with links to her other projects and networks here. You can find a recent bio here. The second part of class will move to another SIM in Second Life until 13:30

Today’s guest artist is award-winning  machinima film maker, Iono Allen. See his latest collaboration is here. Please watch it before class begins today if you have time. His work can also be found on the guild page. Yes! there’s a guild for that! The goal is to interact with us and our guests – that means you’ll need to be able to teleport, use basic animations, talk in chat and voice, and most importantly; have your audio working to enable you to hear live streaming. There will be time for Q&A in chat before class ends. It’s social. loose. interactive and (supposed) to be fun! Prepare ahead of time so you can enjoy it and participate fully!

CLASS SUMMARY:

The class commenced with a discussion, continuing from last week, about the regulations and conventions governing the use of online social media tools and how etiquette developed from them. We talked about the differences between places such as Facebook and Linked In and how we deciphered relevant social codes and learned the appropriate behaviour. Participants spoke about their experiences meeting new people in SL over the previous week and how they learned about communities. The importance of having a coherent identity was raised in connection with joining groups.

Guest lecturer Elfay Pinkdot presented the rest of the class. She spoke about the development of her online life – from an early interest in how things around her worked, to a specific interest in technology.

As an early adopter of email, internet access, online communication and residency in virtual worlds, she has a unique perspective on their development. Describing the process of developing her online presence Elfay remarked on how it simply became an extension of her own personality. She also noted that it can often be easier to establish online relationships but that they require the same attention as any other relationship might.

She was able to indulge her passion for jazz by hosting a weekly show in SL for over five years and this formed the basis of an online network that evolved into a community and led to her connecting with other communities. There was some discussion on the organisation and regulation of communities, the rules governing access to SL and their enforcement and the development of behavioural conventions and etiquette.

ACTIVITIES FOR NEXT CLASS:

  1. Post an entry to your blog: discussing the importance of regulation, convention and etiquette in online communities in your context.
  2. Listen to the lecture: ‘From Prosumer to Produser: Understanding User-Led Content Creation’ by Prof Axel Bruns (Creative Industries Faculty at Queensland Institute of Technology) who explains his theory of user-led collaborative content creation.
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Class 3: Personal branding

February 22, 2013

CLASS SUMMARY:

The class discussed ideas around personal branding and referred back to the reading given in the first class. We started by looking at the About Me pages of your blogs and Elevator Pitches made last week. Issues around what your avatar looks like, how you behave online, how others might interpret your behaviour and privacy were raised. We talked about using your real identity and/or a nom en ligne (term for online name coined by Sitearm Madonna and related to nome de plume and nom de guerre) in the context of Second Life, Facebook, Twitter, LinkedIn and blogging.

The appropriate use of LinkedIn versus Facebook raised the distinction between a personal and professional presence online and the difference between commercial branding and personal branding. The importance of being in control of your identity emerged as did the consequences of being available on free spaces such as Facebook where you are the product.

We touched on using these tools for engaging socially and networking.

ACTIVITIES FOR NEXT CLASS:

  1. Go: outside your established community/group (eg, this class group) in SL and make contact with at least two people relevant to your interests (artist, gallery owner, shop selling art, etc).
  2. Decide: among your group what tools you will use for planning your project.
  3. Write the third: post on your blog explaining your choice of communication tools and reflect on how the group arrived at the decision.
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Class 2: Working in Groups, assessment.

February 15, 2013

CLASS SUMMARY:

Class started with a quick review of last week and activities. And then students did their elevator pitches. The guests: Inish and Dudley from last year’s group gave feedback to the students.

Panel discussion on group working. Panel members: Site, Inish and Dudley. Site has kindly put up notes used here.

Details of the assessment are outlined here.

The theme is “changing tides.”

You have now been assigned to your groups.

ACTIVITIES FOR NEXT CLASS:

  1. Explore: SL with your group. You are to visit at least 3 locations that are new to you. Find them in search, or ask other residents for recommendations or select them at random.
  2. Discuss: with your group how you are going to develop the project.  You might start by trying to determine how to interpret the theme “changing tides”
  3. Write the second post: on your blog reviewing the locations you visited. Explain how and why you chose them and what relevance they might have for your group.
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Class 1: Writing and first assignment

February 7, 2013

CLASS SUMMARY:

  1. Put a face to your avatar (personalise it by ‘Editing Appearances’ and/or buying clothes and accessories.) Remember, for the duration of the module you ARE your avatar! and will be identified by your Second Life name. Complete your SL profile, including some information about your real identity (while remaining anonymous, if you wish).
  2. Each participant will get L$300 seed money to get started – you must earn your own money after that. Don’t spend it all as you will need money for your project work.
  3. The format of the class is interactive discussion based on reading material provided prior to the class. You need to have read the material posted in advance (or else next class will be longer to allow for catch-up).
  4. You will need to spend time in SL outside the normal class time to complete tasks and activities.
  5. Check this blog regularly for updates on the module. Information will also be posted to Twittter using the hashtag #iole13. When you post to Twitter don’t forget to include this hashtag. You should also set up a Facebook account for your avatar.
  6. After each class you will be given a topic to write about in your blog. It is important to keep your blog up to date as this will ensure you don’t have an excessive amount of work to do at the end of the module. The blogs will be graded using the rubrics found here.
  7. Academic writing standards must be adhered to always.
  8. Every week, visit a new location in SL and refer to it in your blogpost.

Academic writing

Part of the methodology for this module is to use writing as a mechanism for learning and as a goal in itself. We hope that by the end of this module you are confident in writing as well as being familiar with conventions around accountable writing. the following points were addressed:

  • Forms of writing to use include: Narrative, Descriptive, Reflective, Critical.
  • Sourcing reliable information is essential: where to find it, deciding what it okay to use (judging sources)
  • Correct referencing is essential. We use the Chicago style (see link below).
  • Writing to topic – don’t go off the point. Use headings as anchors.

References

DIT’s Study & IT Skills Survival Guide for Academic Writing
Purdue Online Writing Lab page on Academic Writing

Here is a guide to the Chicago referencing style

ACTIVITIES FOR NEXT CLASS:

  1. Set up your blog: using blogger, wordpress or any other blog site. Complete the ‘About Me’ page (read some of those page on other blogs first) and remember it is different from the first post on your blog. Write from the perspective of your avatar, the persona you will be using to explore in this module.  Post a link to your blog in your SL, facebook and twitter profiles. 
  2. Write the first post: to your blog about your expectations for this module – what you hope to get out of it, what you think you might contribute, etc. Address the relevance of  module objectives from your perspective, ie, justify why you think they are important to you, all the while applying the conventions of academic writing given in the class.
  3. Look at: http://www.johnoconnor.org and bearing in mind what you learned today compare your own blog writing to this.
  4. Visit the following:
    Deviant Art
    Dolce Merda
    Yumiko Froehlich
    Illustration Friday
    Joanna Kafka
    Style Pantry
    Think about how you would identify these blog authors…what impression do you get of the person behind the blog?
  5. Set up: your twitter and facebook accounts in your avatar’s name. When posting to twitter don’t forget to use the hashtag #iole13.
  6. Read: The First Steps to Building Your Personal Brand
  7. Do: Based on your ‘About Me’ blog page prepare a 30-second ‘elevator pitch’ about yourself and the identity you want to portray online for the next class. Think about yourself (your avatar). Who are you? What is your online identity? (who you are and what you are about).
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New module starts on 7th February 2013

January 29, 2013

A new intake of students will start on the module on Thursday 7th February. They will come from the School of Art, Design & Printing at DIT through the Optional Module Programme for Fine Art, Design, Visual and Critical Studies and also from other parts of the Real World and Second Life through Dublin Virtually Live. If you are not a registered DIT student and would like to take the module please email sitearm(at)gmail(dot)com for application details.

DIT students must send the following details to acuppatae(at)gmail(dot)com

  1. your real name
  2. your avatar’s name in Second Life
  3. your programme title, code and year
  4. your email address
  5. your student number

New participants should read through this blog to get a sense of what the module offers and, in particular, read page 8 (see column to the right) titled ‘Getting into Second Life’ to make sure your pc is up to spec. You will also find details on joining Second Life, which you must do before the first class.

All participants must also friend Acuppa Tae and Locks Aichi in Second Life saying that you intend taking the module.

The class will meet in Dublin Virtually Live at 8.00 pm (Irish Time or 12 noon SL Time) on Thursday 7th February.

If you are new to Second Life it is a good idea to explore the environment before the module starts. You should be familiar with moving your avatar around, interacting with others and be able to use voice inworld. You will not receive technical tuition on Second Life during class time – it is up to each participant to learn how to live, act and behave in the environment in advance.

Acuppa Tae and Locks Aichi look forward to meeting you next week!

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Class 10: Presenting projects

December 14, 2012

CLASS SUMMARY:

"

Sitearm Madonna outside the Dublin Amphitheatre.

The students’ presentation of their projects at the Amphitheatre in Dublin Virtually Live was a real success. A good crowd (including a liberal scattering of pirates) came along and guest judges Elfay Pinkdot and Sitearm Madonna were in attendance.

Acuppa Tae, aka John O'Connor, introduces the students.

Acuppa Tae, aka John O’Connor, introduces the students.

Acuppa Tae Introduced the groups, who presented their projects magnificently, commencing with Inish Karu, B.ro, Seranox and Ace Regan; continuing with Dudley Dreamscape, Box of Chocolates, Thomas Tully and Sofia; and concluding with Fenix Muhindra and KautoStar.

The Amphitheatre in Dublin Virtually Live.

The Amphitheatre in Dublin Virtually Live.

Following the presentations students responded to questions from the judges and Locks Aichi and this was followed by a general discussion with member of the audience.

The event was a tremendous success from every point of view and particular credit is due to the participants for the significant efforts put into the event. Well done to you all and congratulations!

More photographs here.

ACTIVITIES FOR NEXT CLASS:

  • [and you thought the module was complete…!]
  • Tae and Locks will be available next week 20 December during normal class time 8.00 to 9.00 pm Irish Time (12 noon to 1 pm SL Time) for feedback on your presentations and/or blogs, or to answer any other questions you may have.
Box of Chocolates at the Dublin Amphitheatre…

Box of Chocolates at the Dublin Amphitheatre…

…and in the Fr Ted Corner at DIT Mountjoy Square.

…and in the Fr Ted Corner at DIT Mountjoy Square.

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Class 9: Wrapping up

December 7, 2012

CLASS SUMMARY:

We have almost reached the conclusion of the module. Next week sees the presentation of students’ projects so Locks and Tae met with each group of students individually. We discussed the dynamics of the group, the tools used to facilitate cooperation and planning and the intended approach to the presentation.

Feedback on each student’s blog was also given.

The rest of the class was given over to project work and final planning for the presentation.

ACTIVITIES FOR NEXT WEEK:

  • Complete the group project for presentation.
  • Check that all required blog entries have been posted.
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Class 8: Dublin Virtually LIve

November 30, 2012

CLASS SUMMARY:

The class started with a review of progress on the group projects. It was decided that the presentations would take place at the Dublin Amphitheatre (although group 2 suggested they may need to present at a different location – this will be confirmed next week). Each presentation should last between five and ten minutes. Participants were reminded that part of the brief is to promote your presentation and ensure a relevant audience attends.

Sitearm Madonna returned this week and was joined by Ham Rambler, the creator of Dublin Virtually Live. The slide show can be see here. Ham spoke about the origins of Dublin in Second Life. As an airline pilot he has travelled widely across the real world and noticed that wherever he went he usually found an Irish bar. The notion to develop an equivalent in SL led to him opening the Blarney Stone in the early days of the virtual world. The immediate success of the venture was due to the unique qualities of the Irish bar: a safe, friendly, welcoming environment where people could meet and socialise. This led Ham to develop a virtual replica of the city. He flew an experienced designer/builder to Dublin for a weekend to document Dublin photographically and commence the project, of which the first phase took about three months to complete. The new Blarney Stone was based on the real life Oliver Synge Gogarty pub in the Temple Bar cultural quarter of Dublin. In 2010 Ham brought delegates of the Meta Meets conference in Dublin to the bar and met the owner who told him people from all over the world were visiting the place having first come across it in SL.

Snapshot_001

The launch of Dublin Virtually Live was a major event in SL and was also covered by the media in the real world. It attracted the attention of multinational brands such as IBM keen to explore the possibilities of virtual worlds for marketing and promotion. Dublin Tourism also saw the opportunity to promote the city.

The project demonstrated Sitearm’s proposition that ‘We Are All Content Creators All the Time (WAACCAT). Site also summarised the issues around intellectual property and copyright; how to protect what you create and the recent development of the Creative Commons licence. The class discussion ranged across approaches to developing and protecting our content, cost of creation versus the market value of our efforts, alternatives to monetary commerce such as barter and distribution.

Sitearm concluded by reminding us to keep account of the content we create. This becomes more important as we progress in our careers and reputations develop into capital worth.

However, content may not always be what it seems, warns Ham, as he described the hoax of Dublin Coastal Development that was merely a mechanism to promote a new property development company. It succeeded massively, even making the primetime news bulletin on national television.

ACTIVITIES FOR NEXT CLASS:

  • This week is the second assessment point for your blogs so ensure they are up to date.
  • Write a post to your blog reflecting on your own particular contribution to the development of the group project. It is important to consider the shortcomings and failures in addition to the successes. Indeed, there is a greater opportunity for learning when you reflect on what went wrong and how you might improve your contribution in future team projects.
  • Prepare a short presentation to be given in the next class describing your project and the progress made so far.
  • Remember, your project presentation is only two weeks away.