
Class 7: Personal branding
November 22, 2017John was unable to get his voice working this week so the class had to be conducted entirely through text chat. This slows the conversation down considerably and forces everyone to be more precise in what they say, using the minimum amount of words – a little like conducting a class entirely in twitter.
We started off with some feedback on the participants blogs. John gave the following pointers:
- Include your About Me profile in your blog.
- Make sure it is easy to follow your blog – approach it as a first time visitor.
- Tidy up your blogs – delete the template pages and widgets.
- Caption your pics and illustrations.
- Include references to the reading and cite them correctly.
- Be reflective – discuss what you are learning (or not learning!)
- Proof read before you post.
- Make sure you approve any comments. Comment on your peers’ blogs.
- Some of you need to ensure your have written all the required posts – don’t be a mean writer!
These comments will be supplemented by more specific comments for each student that will be sent by direct message in Facebook.
John also reminded the class that one blog post per class is the minimum requirement for assessment. From now on you should be writing about how your team is functioning on the group project. Refer to the talk on team work by Sitearm Madonna and describe you own contribution to the group in particular. Be constructively critical and remember this is a learning exercise not an exercise in perfection. In fact, you are likely to learn more from what goes wrong than what goes right.
We then discussed the reading from the last week in the context of our own online personas. The issue of ethics and morality surfaced almost immediately. Identity theft, catfishing (using social media to pretend you are someone you are not), trust and gender were discussed in similar terms to the issue of privacy, transparency and opacity last week. Glenn suggested there is no essential self to find… much in the way that it is not possible to have true transparency. But, he went on to suggest that trust is very important. We considered how difficult it can be to build trust yet how easy it is to shatter it. barrrttyy suggested that developing a personal brand might be important when we consider it may last longer than a single job or career.
John asked everyone to consider the difference between our personal identities and our professional ones in the online environment. Do we always distinguish between the two? Should we? How might we do so? This is where the importance of digital literacy becomes clear. We need to be aware of our online behaviours to ensure our current behaviour doesn’t exclude us from future opportunities.
THINGS TO DO BEFORE THE NEXT CLASS:
- Read: about the girl who resigned her position as UK police youth commissioner in 2013 due to previous tweets. [Accessed on 27 November 2017.]
- Read: about another example of person losing their job over a racist tweet. [Accessed on 27 November 2017.]
- Read: User Generated Content and Virtual Worlds from the Vanderbilt Journal of Entertainment and Technology Law, 2008. [Accessed on 27 November 2017.]
- Write the fifth post: to your blog about how you might convert your personal presence online into an identity for professional networking.
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