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Class 5: personal branding – presence online

October 20, 2016

Class began with a review of the student groups. Some of the groups have been unable to make contact with one of their members so John suggested that we would consider the groups again next week. By then the pattern of class attendance will have emerged and if some realignment of membership is required we can do it then.

Most of the class have now joined the Facebook group and everyone agreed that it is a very useful way to keep in touch with class issues because most of us access the app regularly throughout the day. John asked how the group members intend to communicate online and it appears that many of you will use Facebook messenger. In addition to the advantage of regular checking it is also accessible across may platforms – phone, pc, tablet etc. This gives it an advantage over WhatsApp, WeChat and other apps that are limited to the phone.

Only some of you had read the articles posted here last week so there was a limited discussion on how employers might interact with employees who have a very public social media presence. In the four years since the Wall Street Journal article was published the landscape has changed so much that it appeared quite dated. However, it did begin a discussion about the ubiquity of social media and how our real lives are becoming synonymous with our online profiles. We will return to this subject next week.

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Lauk’s Nest, one of the oldest parks in Second Life, was built in 2004 by Laukosargas Svarog.

The class finished with a visit to Lauk’s Nest, one of the oldest natural parks in SL. Symeon Siamendes greeted us by offering cocktails and a notecard giving the history of the park. It was created only two years after the launch of SL itself, in 2004 and, almost uniquely for the virtual world, it has been sold to different owners four times since then. Each has maintained the integrity of the original creation.

John commenced disbursement of L$300 to each participant and said he would ensure everyone received their payment before class next week.

THINGS TO DO BEFORE THE NEXT CLASS:

  1. Look at: the infographic Personal Branding: 10 Steps to a New Professional You.
  2. Explore: Humans of New York Facebook page and related social media see how Brandon Stanton has used social media to make an impact- an example being his use of instagram, facebook, twitter alongside the blog. Take note of how he has identified and positioned himself.
  3. Read: about the Heron Sanctuary which we will be visiting next week. Virtual Ability Inc. 
  4. Write the fifth post: to your blog about how you might convert your personal presence online into an identity for professional networking.

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