Posts Tagged ‘Engagement’

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Class 3: Personal branding

February 28, 2014

CLASS SUMMARY:

The reading for this class included an article in Forbes and Chris Brogan’s blog post on personal branding. We discussed the difference between corporate and personal branding and looked more closely at the latter. The importance of distinguishing between the professional and personal when it comes to our online presence was identified and this led to some consideration of the different expectations supported by different platforms. So, for example, LinkedIn is a specifically for professional promotion whereas Facebook is primarily personal, and twitter can be seen in either category.

The bio (or ‘about me’) piece you write is a very important element in establishing your ‘promise’, your possible value to a potential follower. It is a signal to those who may decide whether or not to follow you. But, your identity will really be formed by the content you add and that should reinforce your promise. Just as the corporate brand builds recognition by repetition and consistent delivery on its promise your personal brand will be shaped by your reliability also.

ACTIVITIES FOR NEXT CLASS:

  1. Go: outside your established community/group (eg, this class group) in SL and make contact with at least two people relevant to your interests (artist, gallery owner, musician, shop manager, business owner, educator, builder, etc). Write about the experience in a post to your blog.
  2. Decide: among your group what tools you will use for planning your project (how you will stay in touch and share information, etc.).
  3. Write: the third post on your blog explaining your choice of communication tools and reflect on how the group arrived at the decision.
  4. Read: this article from the Wall Street Journal that looks at what might happen when employees mix their ‘personal’ and ‘professional’ online identities. Your Employee is an Online Celebrity. Now What Do You Do? (accessed on 02/28/14)
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Class 9: Discussion

April 19, 2013

CLASS SUMMARY:

We read about Paris Brown the 17-year-old girl who was forced to resign from her post as Britain’s first youth police commissioner with the emergence of embarrassing tweets she posted a few years previously. The article underpinned a discussion about the importance of managing your online profile rather than allowing it to develop in an ad hoc manner that could be problematic later. Issues that were surfaced included the use of multiple profiles or identities, the value of joining social media spaces versus the ‘cost’, terms of use, and the future of online engagement. Poker players suggest that if you cannot tell the sucker during a game then it is yourself – we have often suggest in this module that if you are not paying for a service then you are the product. The lesson is to be aware of how social media and online engagement works and try to make informed decisions about membership of any group.

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Class 4: Elfay’s Notes: Preparation for class

October 30, 2012

13:00 SLT/20:00 GMT: Class will begin at the regular DIT classroom in Virtual Dublin with Elfay for about 45 mns

Coffee & Pajamas Jazz Show Sites/Info
You can find a  recent Bio here: http://www.mutantspace.com/skills/internet-radio-sec12ond-life/:
Facebook   http://www.facebook.com/elfay
Show Intro/Demohttp://xxelfayxx.wix.com/jammies
Deviant Art: http://elfay.deviantart.com/gallery/
Show Poster Designerhttp://www.vandalhandle.com/
Sorry my own portal site is being updated and not useful to you right now.

Second hour will move to Rob Barber’s SIM in Second Life (make sure you have found him already have the SLURL for that SIM ahead of class time)

He (and I) will have invited our regular friends/guests from both our shows to participate in this portion of the class. Rob will be talking about himself, his art and his work hopefully both in and out of SL). You can find his work here: http://www.robsteenhorst.nl/

Interact with us and our guests throughout the hour. – That means; I expect you can already teleport, use basic animations, talk in chat, and most importantly-have your audio working to enable you to hear live streaming (and in-house voice) before this class starts

There will be time for Q & A in chat before class ends. It’s social. loose. interactive and (supposed) to be fun! Prepare ahead of time so you can enjoy it and participate fully!

“The Frequent Asides”;
There are also my own ”private” networking pages on Flickr, Tumblr, Linkedin, Artbistro, Google and Mandys as well as my own portal site. But they can all be found by starting at one or more of the above. So nothing is private. So in other words…nothing is private.”

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