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Class 9: Consumers to Produsers

March 28, 2015

This week is Spring Break for Akron students so the class was in the DIT seminar room in Dublin for a change of scene. For the first half we discussed progress on the group project and re-emphasised the importance of reflecting on what is not working in the collaboration in addition to what is working. It is important that participants are writing about this in their blogs from now to the end of the semester.

The second part of the class consisted of a discussion based around Prof Axel Bruns’ lecture that students had read over the week. At the beginning many professed confusion about what Bruns was proposing but as the discussion progressed it became clear that most understood it better than they realised. It may be that as emerging ‘produsers’ themselves the concept is so familiar that it is almost invisible to them.

The concept of wikipedia not being about the creation of finished products but the ongoing revision of information – constantly amended and updated by people who may have originally come to it as consumers but have become content creators – was clearly understood. The development of the distribution system for news from the formality of traditional newspapers that are controlled by editors and publishers to the openness of blogs, Facebook and such systems that have eliminated the gatekeeper was considered – with particular consideration of the pros and cons. The issue of reliability was surfaced, leading to a reminder of the importance of reputation – and brand. As users become the producers of content: people who care enough to participate – as opposed to those who merely want to consume – personal brand becomes increasingly important.

DIT students are reminded that their blogs were due for the second assessment (after week 8) but this has been postponed to this week giving you a chance to catch up if necessary. The importance of proofreading posts before publishing was emphasised.

ACTIVITIES FOR NEXT WEEK:

  1. Read: about the girl who resigned her position as uk police youth commissioner due to previous tweets (accessed 02/13/15).
  2. Read: about another example of a person losing her job over a tweet (accessed 02/13/15).
  3. Read: why Dr Phil removed a tweet from his TV show (accessed 02/13/15).
  4. Write the ninth post: to your blog reflecting on the benefits and difficulties of collaborating online across time zones.

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