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Class 8: Is the medium the message?

March 22, 2015

Last week students were asked to watch a lecture by Prof Axel Bruns but the link was faulty – while the slides accompanying the talk were visible the lecture itself was missing. So, the correct link will  be posted this week and we will discuss the idea of ‘Prosumer to Produser: Understanding User-Led Content’ in another class.

This week in class we discussed Marshall McLuhan’s proposal that the ‘medium is the message’. Use of the smart phone emerged as the dominant theme, particularly the way in which it appears to have replaced face-to-face encounters for many people today.

marshall-mcluhan-quote-the-medium-is-the-message-this-is-merely-to.

ACTIVITIES FOR NEXT CLASS:

  • Watch and listen: to the lecture ‘From Prosumer to Produser: Understanding User-Led Content Creation‘ by Prof Axel Bruns (Creative Industries Faculty at Queensland Institute of Technology) explains his theory of user-led collaborative content creation.
  • Write the eighth post to your blog explaining how Marshall McLuhan’s theories inform the thinking behind this class.

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