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Class 3: Personal branding

February 12, 2015

The class met in the amphitheatre in Dublin to be briefed on the group project. Details of the project are given in the next post.

As the briefing came to an end an unwelcome visitor arrived and caused some disruption by walking aimlessly around so we went back to Akron Island for a discussion on personal branding based on the reading material from the previous week. Most participants said they had based their appearance in SL on their Real Life (RL) selves. The opportunity to reflect a different aspect of their personalities was considered in the context of the guest speaker from last week. Claudia argued that managing one’s identity online is now becoming a necessity as to have no presence is a statement in itself.

The bio (or ‘about me’) piece you write is a very important element in establishing your ‘promise’, your possible value to a potential follower. It is a signal to those who may decide whether or not to follow you. But, your identity will really be formed by the content you add and that should reinforce your promise. Just as the corporate brand builds recognition by repetition and consistent delivery on its promise your personal brand will be shaped by your reliability also.

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ACTIVITIES FOR NEXT CLASS:

  1. Go: outside your established community/group (eg, this class group) in SL and make contact with at least two people relevant to your interests (artist, gallery owner, musician, shop manager, business owner, educator, builder, etc).
  2. Write the third post: on your blog describing your encounters.
  3. Decide: among your group what tools you will use for planning your project (how you will stay in touch and share information, etc.).
  4. Write the fourth post: on your blog explaining your choice of communication tools and reflect on how the group arrived at the decision.
  5. Read: Your Employee is an Online Celebrity. Now What Do You Do? from the Wall Street Journal. The article discusses employees developing their personal brand and implications for their employer (accessed on 12/02/15).
  6. Explore: the website Humans of New York (accessed on 12/02/15) and see how the author has used social media to make an impact – an example being his use of instagram, facebook, twitter alongside the blog. Take note of how he has identified and positioned himself.
  7. Read: about the Heron Sanctuary which we will be visiting next week (accessed on 12/02/15).

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