Author Archive

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Class 6: Content creation, part 2

November 17, 2012

CLASS SUMMARY:

The class discussion looked in more detail at what is meant by ‘content’ and talked about the various types of content that can be created online, from building objects in SL to writing posts for blogs etc. This led on naturally to considering the merit and value of content. Determining the value of other people’s content requires an understanding of their reputation. In traditional publishing the high cost of production has resulted in an industry that is controlled by the commercial publishing houses or the press. Academics are published following peer review. These mechanisms regulate the output and give consumers a signal regarding the quality and value of the output.

The online environment has all but eliminated the cost of production allowing anyone to publish to  a blog, or create any other content they can imagine, without any of the ‘gatekeepers’ of the analogue world filtering the wheat from the chaff. Therefore we have to find other methods for rating the calibre of what it available.

When offering our own content we should be aware of these issues so that we can present ourselves in the most appropriate manner to our relevant audiences. Developing our personal brand requires establishing a reputation for reliability and consistency to start with. Many of the online tools available to support content distribution also include statistical analysis of how our content is accessed which is useful for seeing how others might value our content.

We moved the class to the Dublin Amphitheatre for the second half of the class simply to vary the environment. This is one of the possible venues for the final presentation of the group project. However, it is entirely up to the class to decide on the most appropriate venue, which may be anywhere in SL that suits you and can be agreed by all. There was some discussion about how the groups are functioning and we decided to review that in the next class.

ASSESSMENT:

Tae reminded the class that he and Locks were conducting the first assessment of the module. Some students have not yet submitted links to their blogs or their twitter contact details. You need to do both immediately or you risk failing the assessment. Participants were advised to re-read the posts for each class and ensure they have completed all items listed under ‘activities for next week’, particularly ensuring you have written all the posts required.

ACTIVITIES FOR NEXT CLASS:

  1. In your groups prepare a brief summary of progress on your project work.
  2. Write a post to your blog describing your experience of working in your group so far. Be honest about what is not working in addition to what is working and consider how you would like to be better.
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Class 5: Content creation, part 1

November 9, 2012

CLASS SUMMARY:

The class was based on a discussion about content creation online. We started by considering what constituted content and came up with writing on blogs, Facebook, Amazon, Kindle; music on iTunes; videos on Youtube; photos; and objects made for SL among others. This led on to thinking about how content is generated, and why, what is the purpose of writing a blog, or posting photos? Sharing content and thinking about its value led Inish to share a link to a website that values twitter accounts which proved interesting as we discovered how much ours are worth.

A recurring theme throughout the discussion was the ownership and protection of content. The terms and conditions to which we agree when signing up with social networks such as facebook and twitter frequently include relinquishing our copyright. In addition, even though we might wish to remove images or text at a later date this may not be possible. It was also clear that copying digital data is much easier than copying analogue information which may lead to greater infringement of copyright. Generating an income from online content was thought to be as time-consuming as it is in real life and the conflict that can ensue was noted.

Inish Karu shared her experience of creating content for her store in SL.

After class Symeon Siamendes took us on a tour of the fabulous Lauk’s Nest, one of the earliest remaining natural parks in SL.

ACTIVITIES FOR NEXT WEEK:

  1. Reading: Thoughtful blog post about the legal issues around protecting ‘things’ you create in SL. Read the comments also.
  2. Write a post about content creation in your blog.
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Class 4: Online communication and relationships

November 2, 2012

CLASS SUMMARY:

After a brief summary of last weeks session on the self and personal branding, guest lecturer Elfay Pinkdot (biography) presented this week’s class. She spoke about the development of her online life – from an early interest in how things around her worked, to a specific interest in technology.

As an early adopter of email, internet access, online communication and residency in virtual worlds, she has a unique perspective on their development. Describing the process of developing her online presence Elfay remarked on how it simply became an extension of her own personality. She also noted that it can often be easier to establish online relationships but that they require the same attention as any other relationship might.

She was able to indulge her passion for jazz by hosting a weekly show in SL for over five years and this formed the basis of an online network that evolved into a community and led to her connecting with other communities. There was some discussion on the organisation and regulation of communities, the rules governing access to SL and their enforcement and the development of behavioural conventions and etiquette.

Elfay gave some useful links in her pre-class post on this blog.

For the second half of the class Elfay introduced the Dutch artist, Rob Steenhorst, who took us to his gallery in SL and spoke about how he developed his practice in SL. The fascinating insight into his development as an online artist working in 3D was both witty and informative. He also spoke of how inter-twined his SL presence has become with his RL life. Other artists he has met in SL have become friends and collaborators in RL. The evening ended with the delivery of a poem by Karima Hoisan. Many of Rob and Elfay’s SL friends were at the gallery also. Tae recommended that you make friends with these people who will be able to help you with your project and introduce you to more communities.

Finally, Tae reminded everyone that he and Locks will be reviewing blogs – the first point in the assessment of the module. So, make sure your blog is up to date.

ACTIVITIES FOR NEXT CLASS:

  1. Visit the artists’ community website Deviant Art.
  2. Read ‘The Laws of Virtual Worlds’ from the California Law Review. This academic paper gives a useful insight into the legal issues around online presence.
  3. View the lecture ‘From Prosumer to Produser: Understanding User-Led Content Creation’ by Prof Axel Bruns (Creative Industries Faculty at Queensland Institute of Technology). He explains his theory of user-led collaborative content creation.
  4. Post an essay (written according to academic conventions) to your blog on the importance of regulation, convention and etiquette in online communities. Minimum 500 words.
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Class 3: Personal branding

October 26, 2012

CLASS SUMMARY:

The class started with each participant giving his/her elevator pitch. Most were able to deliver using voice, others texted their pitches which were then read out by Locks. Generally all did a good job and for us, there is a better sense of knowing who is behind the avatar which is the point of the exercise.

The discussion then focused for a while on the creation of a personal brand or online identity and why this is important. The class identified reasons such as being in control of your own reputation, establishing yourself as a trustworthy brand or person for professional purposes, amongst others, as reasons why they would be looking at creation of an identity. We briefly looked at the people behind the blogs visited during the last weekly activity and tried to determine what impression we got from their blogs … if we got a good sense of who they were and what they were about … why we should be interested in what they had to say and if we could trust them.

The issue of how to present yourself was also raised and this led into a discussion of whether, and indeed how, to keep professional and personal separate in your online identities and also, why you might want to do that.

Coming back to identity within  SL, this starts with the naming of our avatars, designing the physical shape, selecting clothing and accessories and so on. Tae explained the context from which the Acuppa Tae name and avatar emerged and some of the issues about maintaining an alternative personal identity, explaining that the real life John O’Connor was beginning to replace the SL identity of Tae – particularly in twitter. The concept of managing this persona, or personal brand, in a professional manner was considered leading to discussion around the development of online networks using tools like twitter and Facebook.

We ended the week’s discussion by briefly going beyond the self (personal identity) and  looking at how online relationships (professional and personal) are established and maintained, the importance of trust and the need for appropriate conventions and rules of behaviour to support online communities. This will be continued next week.

Finally, Tae drew everyone’s attention to page 6 in the right hand column describing how the module will be assessed, the schedule and criteria. It is very important to understand this fully. If you have any questions post them here, in twitter or Facebook or ask at the next class.

All participants were given their L$300 stipend last week.

ACTIVITIES FOR NEXT CLASS:

  1. Go outside your established community/group (eg, this class group) in SL and make contact with at least two people relevant to your interests (artist, teacher, selling online, etc). Write a post on your blog explaining the relevance of these new contacts you have made, what you discussed and how to met and/or approached them.
  2. Discuss with your group and choose a social network to create  profiles for your avatar  and link your blog to this profile. Use this profile to connect with others in your community as appropriate to your group project.
  3. Blog post: Reflect on why you and your group chose the social network platform you have chosen to use.

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Class 1: Rules of engagement

October 14, 2012

CLASS SUMMARY:

Participants were introduced to Acuppa Tae and Locks Aichi, the module leaders, and Sitearm Madonna and Elfay Pinkdot, guest lecturers on the module. Tae explained that for the first half of the module classes would be based on reading material to be given in advance. Participants will need to study this to inform their contribution to discussion in the class. Tae also asked participants to familiarise themselves with the learning outcomes of the module described on page 3 in the right hand column of this blog.

ACTIVITIES FOR NEXT CLASS:

  1. Complete your SL profile.
  2. Set up your blog using blogspot.com, wordpress.com or any other blogging tool.
  3. Complete the About Me section on your blog by writing about your expectations for this module – what you hope to get out of it, what you think you might contribute, etc, referring to the learning outcomes for the module.
  4. Find and explore three locations in SL.
  5. Post an entry to your blog describing the locations you visited.
  6. Set up a twitter account in your SL avatar’s name (or your real life name), if you don’t already have one and post a link to your blog. Use #iole12 to identify your twitter posts. Follow @johnoconnorDIT, @acuppatae, @iclaudiad, and each other.
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New module starts on 11th October 2012

September 21, 2012

A new intake of students will start on the module on Thursday 11th October. They will come from the School of Art, Design & Printing at DIT through the Optional Module Programme for Fine Art, Design, Visual and Critical Studies and also from other parts of the Real World and Second Life through Dublin Virtually Live. If you are not a registered DIT student and would like to take the module please email sitearm (at) gmail (dot) com for application details.

New participants should read through this blog to get a sense of what the module offers and, in particular, read page 8 (see column to the right) titled ‘Getting into Second Life’ to make sure your pc is up to spec. You will also find details on joining Second Life, which you must do before the first class.

All participants must also friend Acuppa Tae and Locks Aichi in Second Life saying that you intend taking the module.

If you are new to Second Life it is a good idea to explore the environment before the module starts. You should be familiar with moving your avatar around, interacting with others and be able to use voice inworld. You will not receive technical tuition on Second Life during class time – it is up to each participant to learn how to live, act and behave in the environment in advance.

Acuppa Tae and Locks Aichi look forward to meeting you next week!

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Class 3: Personal branding

February 24, 2012

CLASS SUMMARY:

This week’s class started with each participant making an ‘elevator pitch’ – a one-minute summary of what they expect from the module. All made confident, coherent and informative pitches using voice in SL. We talked about how it felt to give a presentation in SL as opposed to a classroom in real life (IRL) classroom and all agreed it was easier in SL due the level of anonymity and the ‘distance’ created through meeting online.

This led on a discussion on developing one’s avatar in SL. Most participants said they enjoyed creating an avatar that is different from how they perceive of themselves IRL. Tae contrasted this with his attempt to match the appearance of his SL avatar to his appearance IRL, albeit how he may have appeared some five years previously, and noted that avatars don’t age. The reasoning behind these decisions was explored and compared with our usual approach to Facebook. It was generally agreed that most of us use FB purely for social reasons, it is a less formal space for chatting and keeping in contact with friends and family. In some cases this led to an awareness of presenting ourselves in the best possible light, just as we generally try to look our best when meeting socially. The freedom to experiment offered by the anonymity of their SL avatars and their relatively anonymous blogs was acknowledged by some participants. There can be less self-consciousness when you are engaging at a distance, through an online connection.

The difference between presenting oneself personally and professionally was touched upon with reference to the links posted in last week’s class summary. We also discussed the idea of the ‘personal brand’ – what it meant, how to create, promote and maintain it. Issues around consistency, reliability, reputation etc were explored and the importance of integrity and honesty was raised. The case of the Gay Girl in Damascus blog was cited as an example of the ‘politics of identity’ that can be highlighted by the ease of creating a persona online.

Next week’s class will be taken by Elfay Pinkdot, host of Coffee and Pajamas. She will be taking you on a tour of some of the exciting social venues in SL and introducing you to some interesting residents. Be early, or you risk missing the tour and be prepared to stay on later than the normal class. It will be fun and illuminating!

ACTIVITIES FOR NEXT CLASS:

Go outside your established community/group (eg, this class group) in SL and make contact with at least two people relevant to your interests (artist, gallery owner, shop selling art, etc). You will write a post on your blog explaining the relevant of these new contacts you have made.

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Class 2: Academic writing and referencing

February 22, 2012

CLASS SUMMARY:

Locks gave an introduction to writing in the academic style, explaining what it means, how to do it and why it is important. From now on all blog entries should be written in this style, starting with a rewrite of your first post to your new blogs. The school uses the Chicago referencing style which can be found by clicking here.

ACTIVITIES FOR NEXT WEEK:

Rewrite your blog entry from last week this time applying the conventions of academic writing.

Reading: recent article in The Irish Times about using social media for branding.

Look at a designer’s blog, professional blogillustrator’s blog, art blog.

Prepare a one-minute elevator pitch about yourself and what you hope to gain from the module.

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Class 1: Rules of Engagement

February 10, 2012

CLASS SUMMARY:

After making the introductions and welcoming the new participants we suggested that you put a face to your avatars for the next class – personalise it by ‘Editing Appearances’ and/or buying clothes and accessories. Remember, as far as we are concerned you are your avatar! We will always refer to you by your Second Life name, so, if you are not happy with the name you have chosen change it now, before the next class. You will also need to complete your profile in SL. Right-click on your avatar to bring up a list from which you can select and then edit your profile. You don’t need to put in details of your real identity if you prefer not to.

The format of the class will be interactive discussion, supported by reading material provided in this blog prior to the class. You will need to have read the material in advance (or else next class will be longer to allow for catch-up). In addition, you will need to spend time in SL outside the normal class time to familiarise yourself with the environment and to complete set tasks and activities.

Each participant must set up a blog in your SL avatar’s name. This will form a core part of the work you do for assessment. You will be given topics on which to write about each week so that there is not a major piece of work to be done at the end of the module – so it is important to keep up with this. Your writing should adhere to normal academic standards and these will be introduced in the next class. The assessment criteria for the blog can be found here.
The professional online networking tool LinkedIN was introduced. A secure group exclusively for participants in this module will be used for discussions and for posting resources and links. Instructions for joining are given below. Check this regularly for updates and to contribute to the discussions. You will be assessed on the quality of your contribution to these discussions.
Each participant will be given L$300 seed money to get started – you must earn your own after that. (Don’t spend it all as you will need it for your project work.)

In the unlikely event that SL is down, you will receive a text to let you know what alternative arrangements are in place for class.

By signing up to this module you are committing to all of the above.

ACTIVITES FOR NEXT CLASS:

  1. Complete the profile for your SL avatar.
  2. Set up your blog using Blogger, WordPress or any other blog site that supports text. Complete the About Me section on your blog by writing about your expectations for this module – what you hope to get out of it, what you think you might contribute, etc.
  3. Join LinkedIN using your SL avatar’s name. Then click here to join the module group.
  4. Go to the Coffee & Pajamas Jazz Show at the Sunset Jazz Club on Laurel Arts Isle between 1800 and 2000 GMT on Sunday 12 February. Elfay Pinkdot is the DJ – you must say ‘hi’ to her and tell her you are from the DIT class. If you can’t get there you must explore three other places in SL. The first post to your blog should describe your experience at Coffee and Pajamas or the other place you visit.
  5. Post a link to your blog on to LinkedIN discussion forum, review the blogs of your colleagues and comment.
  6. Send an email to claudia.igbrude(at)dit(dot)ie with your SL name and your mobile phone number.
  7. Reading: Night of the Living Tech, from the New York Times. Recently, Wired magazine proclaimed, “The Web Is Dead.” Yet evolution — not extinction — has always been the primary rule of media ecology, even if the rate of change is speeding up.
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New module starts 9th Februrary

February 1, 2012

A new intake of students will start on the module on Thursday 9th February. They will come from the School of Art, Design & Printing at DIT through the Optional Module Programme for Fine Art and Design and also from other parts of the Real World and Second Life through Dublin Virtually Live. If you are not a registered DIT student and would like to take the module please email sitearm (at) gmail (dot) com for application details.

New participants should read through this blog to get a sense of what the module offers and, in particular, read page 8 (see column to the right) titled ‘Getting into Second Life’ to make sure your pc is up to spec. You will also find details on joining Second Life, which you must do before the first class.

All participants must also friend Acuppa Tae and Locks Aichi in Second Life saying that you intend taking the module.

If you are new to Second Life it is a good idea to explore the environment before the module starts. You should be familiar with moving your avatar around, interacting with others and be able to use voice inworld. You will not receive technical tuition on Second Life during class time – it is up to each participant to learn how to live, act and behave in the environment in advance.

Acuppa Tae and Locks Aichi look forward to meeting you next week!